67% of buyers say they want more listings with 3D tours
3D virtual tours give buyers the ability to explore a property on their own time—while increasing engagement and helping listings stand out online. As more buyers begin their search digitally, immersive tours provide a clearer understanding of layout, flow, and space before an in-person showing ever happens.
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Nearly 1 in 4 buyers (24%) have made an offer on a home without touring it in person
02
In competitive or relocation-driven markets, that number rises to 30% in western regions like Colorado
03
Even when buyers don’t fully purchase sight-unseen, virtual tools heavily influence which homes they choose to visit
04
You don’t need every buyer to purchase remotely—you need them to shortlist your listing first.
Listings with Zillow 3D tours sell up to 14% faster
They receive 43–60% more views on average
Homes with 3D tours are 55–79% more likely to be saved by buyers
These aren’t just visual upgrades—they directly impact visibility, engagement, and speed of sale.
Don’t Just List. Create an Experience Buyers Can Explore
Room-to-room navigation experience
Hosted tour with shareable link
MLS and unbranded versions
Mobile-friendly viewing
Seamless integration into listings
